Paris-Dakar BY BIKE
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In Spring 2019, we had the privilege of equipping French adventurer Stéven Le Hyaric for his #DAKARECORD challenge.
Starting from the Trocadero in Paris, Stéven rode the 5700 Km of the mythical trail in 20 days, which is a world distance record for a cyclist.
Beyond the sporting performance, Stéven's target is to witness climate change and to draw attention to the exponential desertification of livable areas by exposing himself to extreme heat.
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After having rode through Europe, Nepal, Tibet and the Himalayas, this Paris-Dakar is only the first part of his 666 Project, which is to ride across the 6 most hostile deserts of the planet on the 6 continents in 6 months.
We are extremely pride to equip this special adventurer sharing the same humanistic and environmental concerns as we do.
"THE HEAT ROAD", the film documenting this adventure was screened at the Grand Rex in Paris, as part of the "Tous en selle" festival.
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la route de la chaleur